I won't say who first brought it to my attention, since they were probably just doing a cut-and-paste anyways, but I first realized how far this marketing trend was going when somebody was giving away foldable travel blankets. Imagine! Being able to fold a blanket! What an amazing new technology!
And then, today, Panago Pizza has announced that they are selling plant-based apple pies. Plant-based apples! This trend has gone too far! Do they think that apples just grow on trees? ... Oh ... wait ...
What's next? Breathable air? Drinkable water? Legged tables? Readable books? Fileable paper? I mean, apparently you can take any inherent characteristic of a given product, turn it into an adjective, and that becomes a new marketing point! And apparently nobody is paying any attention to how ridiculous this all is!
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