The approach of Hallowe'en, and the arrival of more great grandchildren reminded me: Gloria didn't necessarily object to Hallowe'en, but she certainly felt that it was overblown. Hallowe'en used to be a bit of family fun, primarily for per-teen kids. Dress-up. candy, leaf bonfires, and maybe some fireworks. You spent it with your family, and in your neighbourhood. Adults didn't wear costumes, unless they were giving the kids a bit of a show. Then banks got into it, because it was the only holiday that they were open, and then we got adult parties, and company parties, and Hallowe'en is starting to rival Christmas as a marketing blitz.
So, one year, as Hallowe'en was getting bigger and bigger, I found a card that was celebrating "Baby's First Halloween!"
"Baby's first hallowe'en" immediately became our code phrase for the commercializing excesses of retail marketing.
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